Evaluation - Question 3

3. What kind of media institution might distribute your media product and why?

Our production company (Bite the Bullet Productions,) specializes in action/thriller films, targeting both national and international audiences who are fans of the genre. They are also good at producing films of Britsh nature by capturing the realisim that is often showed in British cinema.

Our film would likely be distributed by a company of similar values such as Revolver Entertainment. Revolver entertainment specializes in delivering maximum media coverage via a range of platforms. They are responsible for the release of films such as ‘Kidulthood’ and ‘Shank,’ which are both set in London and gang culture feature predominantly. However ‘the Witness’ isn't really epic or explosive enough to be picked up by an international company and therefore may not do so well overseas. It's dark, grittiness and London sets would probably do better with British audiences and therefore a British institution should distribute our film.



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Since our film is targeting a younger market, it makes sense to utilize modern technologies to tap into that market. For example online marketing would be very effective at reaching teenage audiences by websites such as FaceBook and YouTube. In the UK there are over 10 million FaceBook users aged between 15 and 25, which is a huge portion of our market. Since online marketing is a global platform, it opens up to a global market. This means that our film could be distributed to global audiences. However since our film is fairly British and doesn’t have much of a global appeal, it could be screened in cinemas by request. This has proved to be very successful by other films such as Paranormal Activity, (Oren Peli, 2007) who used this tactic and ended up making a massive hype around the film, and reaching a huge audience.