Evaluation - Question 4

4. Who would be the audience for your media product?

Certificate rating

Our film would be appealing to the younger generation (old teens – young adults,) because of its genre, and the realism that is achieved by tackling the issues that face this generation today. Since our film would have scenes of violence and drug use, the certificate rating would probably be a 15. So our primary audience would be teenagers and young adults between the ages of 15 and 25 (predominantly male,) with a secondary audience of adults who are fans of the genre.

I think our film would be mainly for UK audiences, predominantly in London due to its British nature; however it might have a global appeal for other people who are fans of action thrillers.

Example Audience profile:

Name: John
Age: 19
Gender: Male
Nationality:British
Hometown: East London
Lifestyle: He is adventurous and enjoys going out at the weekend, socialising and trying new things.
Tastes in Media: He uses lots of different media platforms such as Sky, and is always up to date with new technologies like the latest iPod. He is also a regular user of the internet and FaceBook.
Tastes in Film: He is a regular cinema goer, and enjoys action thrillers and comedies mostly. He likes his films to include fast paced action, hot girls and funny characters. Favourite films include: Kidulthood, Shank and Pineapple express



John